Wool back in AFL Licensed Merchandise

With the start of the 2015 Australian Football League (AFL) season comes the historic development that all clubs in the competition are selling AFL Licensed Australian wool products for the first time in decades.

100 per cent Australian Merino wool retro football jumpers, scarves, gloves and beanies are available as part of the supporter apparel offering at AFL Club stores as well as www.shop.afl.com.au from April.

The re-entry of wool into AFL merchandise comes after 18 months of work by The Woolmark Company (owned by AWI) alongside AFL merchandise licensee PlayCorp together with testing and trials with Australian manufacturers such as Lyon Sportswear and Wangaratta Woollen Mills.

Wool traced in Australia

Woolgrowers across the country whose fibre is being used in the jumpers and supporter gear talk with pride of where their wool is being used.

The King family, Darkan, WA

Jeremy King: “The fact that our wool is involved is terrific. We want to produce the best quality fibre that is as soft as it possibly can be. It’ll keep you very warm on those cold nights when you’re up in the stadium watching your football team play.”

David Cooper, Mulwala, NSW

David Cooper: “It’s great to understand that my wool is going to go into the jumpers for the footballers and for the fans. I think it’s a great idea; there should be wool in an iconic game like AFL, and I’m even more pleased that it’s my wool that’s going in there.”